Business Management And Introduction To Business Marketing Level 3


Do you dream of starting your own business; being your own boss and bringing your entrepreneurial ambitions to life, but struggle to know where to start or how to make your ideas a reality? You are not alone. Fortunately, our Starting Your Own Business Level 3 course, can provide you with everything you need to get started. This impressive course has been exclusively designed for home study.

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About This Course

Ever wondered how marketing can be used to promote your business? Our Business Management and Business Marketing Level 3 course bundle can offer you the perfect balance of information, as not only will it provide you with theoretical knowledge on different aspects of marketing and how to use them; it will also supply you with the practical skills to effectively manage a team.

In fact, this home based course can help you to develop business focused marketing skills that will enable you to enhance the visibility and credibility of your business (or of any business that you work for) AS WELL AS supply you with the necessary knowledge to climb the career ladder and explore the world of business management.

This two year course covers it all!

From studying different marketing theories such as the Boston Matrix and market segmentation, to exploring different types of promotion and pricing strategy; in just 160 hours of study you will be able to raise your managerial skills and find your own management leadership style.

At the same time, this flexible course can be moulded to work around your current job, family and social obligations, so you can benefit from a stress-free and convenient way to study.
There are no classrooms involved!

Instead, from the comfort of your own home, you can achieve the qualifications you want, when you want them, and learn at a time, pace and location of your choosing. We will even send all of our course materials straight to your door or inbox, to minimise the impact these studies may have on your day to day life.

So if you are interested in helping to raise your business profile (through marketing), or simply wish to get that elusive managerial promotion; then why not take advantage of this exclusive two year course bundle today and use it to get the skills you need to make this dream a reality?

Course Benefits

With a full two years available to complete this course bundle, you can confidently harness all of the theoretical knowledge and practical managerial skills taught on the course, and use them to progress your career.

Similarly, its range of written assignment can provide you with the opportunity to demonstrate these newly acquired skills and witness their potential application in the real world.

With this course you’ll:

  • Achieve a better understanding of the best ways to manage a team and improve your marketing strategies
  • Be able to learn at a time, pace and location of your choosing – we will send all of your course materials straight to your door or inbox
  • Be able to achieve a healthy-work study balance with minimal impact to your work, family or social obligations
  • Develop a higher level of comprehension and competency on the different elements of marketing, management and the skills needed to run a successful business
  • Have access to an instant support network – you can take advantage of our personal tutors and Student Support Team at a click of a button


Business Marketing Level 3:

Unit 1: What Marketing Does?

  • Introduction to Marketing
  • Marketing and Value
  • The value chain
  • Markets
  • Corporate objectives
  • Target markets
  • Marketing mix

Unit 2: Products and Markets

  • Marketing and growth
  • Market life cycles
  • Marketing strategies at different stages of the life cycle
  • Market Share
  • Patenting
  • Product portfolios
  • The Boston Matrix

Unit 3: Price and Competition

  • Competition
  • Adding value
  • The Competitive Compass
  • Product ranges
  • Tactical pricing

Unit 4: Place and Market Segments

  • Inbound logistics
  • What place means for an industry
  • Market segmentation
  • Deciding how to segment a market
  • Segmentations and value
  • Segmentation and place

Unit 5: Promotion

  • Promotional activities
  • Life cycle and promotion
  • Promoting to different market segments
  • Promoting what people value
  • Different kinds of advertising

Business Management Level 3:

Unit 1: You as a Manager

  • Managers as people
  • Feedback
  • Delegating
  • Average managers and great managers
  • Listening
  • Developing your staff
  • Coaching

Unit 2: Strategy, Structure and Systems

  • Managing in context
  • Strategy
  • Structure
  • Systems
  • Financial Systems
  • Performance and development review

Unit 3: Managing Teams

  • Holding meetings
  • Developing Effective Transactions
  • Ineffective Transactions
  • Stages of Team Development
  • Performing

Unit 4: Managing Performance

  • Expectations
  • Measures
  • Outcomes
  • Keeping Performance Records

Unit 5: Setting Goals

  • SMART Goals
  • Achieving Balance
  • Motivations
  • Considerations when goal-setting
  • Learning from Experience

Unit 6: Leadership and Politics

  • Leadership and Management
  • Four Styles of Leadership
  • Leadership and Politics
  • Dealing with Conflict
  • How to Make Collaboration Work
  • Leadership Influences on Management


This course is assessed using a series of written assignments that are designed to test your knowledge of the materials taught on the course syllabus. These will need to be submitted to your personal tutor for marking, whereupon they’ll send you your mark as well as helpful tips and feedback.

Please Note: No external examinations are required.

Required Knowledge

No previous knowledge or experience is needed in order to enrol onto this course, making it ideal for novices seeking to get their foot in the door and start their own business.

Awarding Body

At the end of this course successful learners will receive a Certificate of Achievement from ABC Awards and Certa Awards and a Learner Unit Summary (which lists the components the learner has completed as part of the course).

The course has been endorsed under the ABC Awards and Certa Awards Quality Licence Scheme. This means that OSC has undergone an external quality check to ensure that the organisation and the courses it offers, meet defined quality criteria. The completion of this course alone does not lead to a regulated qualification* but may be used as evidence of knowledge and skills gained. The Learner Unit Summary may be used as evidence towards Recognition of Prior Learning if you wish to progress your studies in this subject. To this end the learning outcomes of the course have been benchmarked at Level 3 against level descriptors published by Ofqual, to indicate the depth of study and level of demand/complexity involved in successful completion by the learner.

The course itself has been designed by OSC to meet specific learners’ and/or employers’ requirements which cannot be satisfied through current regulated qualifications.

ABC Awards & Certa Awards endorsement involves robust and rigorous quality audits by external auditors to ensure quality is continually met. A review of courses is carried out as part of the endorsement process.

ABC Awards and Certa Awards have long-established reputations for providing high quality vocational qualifications across a wide range of industries. ABC Awards and Certa Awards combine over 180 years of expertise combined with a responsive, flexible and innovative approach to the needs of our customers.

Renowned for excellent customer service, and quality standards, ABC Awards and Certa Awards also offer regulated qualifications for all ages and abilities post-14; all are developed with the support of relevant stakeholders to ensure that they meet the needs and standards of employers across the UK.

*Regulated qualification refers to those qualifications that are regulated by Ofqual / CCEA / Qualification Wales


We take pride in our ability to support our students during their learning journey, so whilst our courses may be designed for distance learning/online study; you can enrol on this course rest assured that we’ll be there to support you every step of the way.

From our comprehensive study guides, course materials and resources, to the continuous support of our personal tutors; from day one we will go above and beyond to maximise your learning experience and ensure you achieve your true potential.

Our personal tutors are experts in their field, meaning you can readily harness their industry knowledge and experience, and use their advice to inform, guide and mentor your studies.

Our Student Support Team are similarly always available to answer your queries and lend a helping hand when deciphering our course materials. Only one click away, you will never have to feel alone or isolated in your studies.

Frequently Asked Questions

This is a question that our team are often asked, there are many reasons but here are the main reasons to choose Association of Learning:

  • No interest charged on monthly payments
  • No hidden charges, the price you see includes everything, from VAT, tutoring to certification
  • Our average tutor marking time is 3 working days (most providers are 10+)
  • We are rated 5/5 for our service on Trustpilot!
  • Our courses are up to date. Many providers create course content and fail to keep it up to date.
  • We are open later than any other home learning provider
  • As many submissions as you need to complete, many providers cap how many times you can submit work
  • All courses are fully accredited by Ofqual regulated awarding bodies
  • 14 day money back guarantee or course switch.

If you need any more reasons to choose Association of Learning, contact our team!

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All students are provided with 12 months to complete their course, however you are able to complete at a faster pace without any additional costs. Some of our students have managed to complete in as little as 3 months!

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This is a fully endorsed qualification, with certification provided by an Ofqual regulated awarding body.

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There are two payment options, pay in full for your course or monthly. Our monthly payment option allows you to pay between 3-12 months depending on what you choose.

Unlike other providers, we do not charge interest and there are no credit checks or application forms to complete!

Finance is provided directly via Association of Learning. To meet the criteria you must be able to answer yes to the following:

  • Your billing address is based in the UK
  • You have a UK based bank account
  • Bill payer must be 18 or above.

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No, this course is assignment based, which means you will not have to complete any exams. If your assignment is not up to scratch you can re-try as many times as you need within your 12 months support period.

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No, all of our courses are distance learning which means your tutor will mark your work and send it back to you via email or by using our online portal.

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Unlike other providers, Association of Learning use a fast track system to get your certificate to you within six weeks (our average is two weeks).

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Why learn with us

Trusted and regulated

Get recognised QCF Qualifications from official awarding bodies

Money back guarantee

14 days money back guarantee*

Flexible, simple learning

Study at your own pace in yourown space without pressure

Personal expert support

Full 1-2-1 tutor support on all courses every step of the way

Price matched courses

We price match guarantee (plus 5% extra off on top)

Dedicated support

We are open 9am – 10pm, 7 days a week to help our learners

Ofqual framework

Our courses follow the Ofqual government framework for learning

0% finance

Get 0% finance on many of our courses

Free business course

Free business start-up short course with every purchase

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Business Management And Introduction To Business Marketing Level 3

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