Why should you do an online marketing course?

By now you’re probably aware that marketing is one of the most popular, in demand jobs around. But why? Why is this particular career proving to be so lucrative? More importantly, why should you use this information to help you pick an online course?

The answer is simple: diversity.
Not only is every business now expected to have an online presence and a marketing team to support it, there are also a breadth of roles you can explore within this industry.

Take the following marketing positions:

Digital marketing

Like we just mentioned, these days it is essential for businesses to have a strong online presence as most customers base their visiting and purchasing decisions on what they find online. From searching on their phones for the latest deals, to browsing on their laptops for product reviews; most customers use their devices to compare businesses, services, products and prices. As such, there is a strong demand for digital marketers to help businesses manage their content, email marketing, SEO, social media and pay-per-click marketing.

Offline marketing

While customers strongly rely on websites to do their research, it is still important for businesses to have an offline presence as well. From offering catalogues, pamphlets and leaflets, to advertising on billboards and via meetings, promotional events and cold calls; businesses need to be present in all areas. As a result, you could explore a career where you exclusively manage their offline marketing.

Social media marketing

Social media is so prevalent that many businesses will hire someone to solely run their social media marketing campaigns. This is because customers use social media to find out about deals/sales, as well as send in queries/complaints. For this reason, they need someone to keep on top of all their social media accounts so that their customers always feel engaged and connected to their business. Within this role you could end up promoting deals/sales, answering queries and posting updates about the business, all in a bid to boost brand awareness and traffic to their website.

Affiliate marketing

If you’re not familiar with this concept, the idea behind affiliate marketing is for individuals/businesses to send users to your website via posts/articles/blogs that they write on your behalf. In other words, they will earn a commission, every time someone they send via their own website turns into a customer on yours. In many ways it is another form of promotional advertising that businesses willingly pay affiliates for as it enables them to expand their customer reach even further. Now as you can imagine, this type of marketing needs someone to manage it to ensure that all the content they use is valuable and works i.e. reviews, blogs, vlogs, etc. To guarantee this, many businesses will supply template content for affiliates to use on their platforms – and this is where you come in. You would be charge of managing affiliates and the content they use.

And if these four roles wasn’t enough, you can now also try to be a network marketer or an influencer – both of which also pay really well.

So if you’re considering a career in marketing, but aren’t sure where to start, then why not take a look at this list of roles and use it to help you pick the right online marketing course for you?

For more information on our range of online courses, visit our website.

Like this article? Spread the word

How To Be Your Own Boss

Ready to be your own boss? Dive into our comprehensive guide to create a solid action plan, gain essential skills, and manage your finances effectively. With practical tips and resources, you'll be well-equipped to turn your entrepreneurial dreams into a successful reality!

How to get the most out of online courses

Whilst we have no choice but to spend our formative years trapped in a classroom environment, for many of us this regimented style of learning is not the best way to learn. Most people find classrooms and set timetables to be incredibly restrictive and limiting to their studies. That is why online courses are so...

New Year… New Start… New Career?

January is well-known for being a period of change. For being a time when we resolve to make changes in our lives. Now whilst for most of us, these resolutions revolve around weight loss, joining the gym, drinking less, etc. many of us also find ourselves reconsidering our lives in other ways. And this is...

Potential History Careers

History is one of those niches where besides working in a museum or imitating Indiana Jones, not many people know what they can do with it. Yet, there is much more to completing an online history course than meets the eye. For instance, history degrees require great problem solving skills and an ability to analyse...

Top 10 Fun Jobs in the UK

It is not unusual when planning for the future to get stuck on the same jobs. For instance, we all tend to list teaching, nursing, being a doctor or working as a lawyer first before we stop to consider anything else. Yet this is a mistake, as there is much more to the job market...

Comments (0)

Join the conversation

Your email address will not be published
What’s on your mind?*
Your name*
Your email*